A recent study by Dogru, Mody, and Suess (2018) found that a 1% growth in Airbnb supply across 10 key hotel markets in the U.S. The Past: How does Airbnb impact the hotel industry?Īirbnb’s disruption of the hotel industry is significant, both existentially and economically. Not only are hotels looking to add homesharing-like attributes and experiences to their properties, to more effectively compete with Airbnb, but are also looking to tap into the platform-based business model that underlies Airbnb’s success. The next stage of this battle involves competition and integration. The association is arguing for a level playing field between homesharing and hotels (and rightly so). The hotel industry began to realize they had something to worry about.Ī stage of denial was followed by the American Hotel & Lodging Association (AH&LA) attacking Airbnb by sponsoring research to demonstrate its negative impacts on the economy and lobbying governments to impose taxes and regulations on homesharing. Over the years, as Airbnb become more successful and grown to being larger than the companies in the hotel industry, the rhetoric has changed. Both the industry and Airbnb claimed they were serving different markets and had different underlying business models. Airbnb and the Hotel Industry: The Past, Present, and Future of Sales, Marketing, Branding, and Revenue Managementįor a long time, the hotel industry did not consider Airbnb a threat.
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